How Do Customers Post Reviews to Google Plus With Photos
How to Encourage Customers to Post Photos nigh Your Brand
Visuals bear on buyer behavior – in that location's no doubtfulness nearly it. But non only any visuals will have the bear on y'all planned on your eCommerce marketing strategy. If the only images your customers come across in relation to your eCommerce business expect similar they were taken in a studio with paid models, they might not be as likely to make a purchase. Why? Considering customers want to see real people using your products.
According to Nielsen's Global Trust in Advertising Written report, 83 pct of consumers value peer recommendations and reviews above professional content.
And when customers see yous jubilant the community by sharing their photos, they'll be inspired to take their ain photos related to your brand and share them with their post-obit. Your business can then use that user-generated content to increase engagement both on social media and on your website.
That'south why your eCommerce marketing strategy should include tactics that will encourage customers to post photos about your brand.
Now, you're probably thinking:
Sounds great, but which tactics are most effective?
Keep reading. Today, I'm going to go over everything yous demand to know nearly getting your customers to post user-generated content nearly your brand on social media.
HOW TO Become CUSTOMERS TO Postal service USER-GENERATED CONTENT About YOUR ECOMMERCE BRAND (Even IF Yous'RE Simply STARTING OUT)
Create a branded hashtag for your eCommerce marketing strategy.
Showtime of all, you need to figure out theperfecthashtag to represent your business.
It'south often a proficient thought to keep it simple by using the name of your eCommerce shop as the hashtag, but you may desire to shorten or abbreviate information technology if you accept a long name. Your customers may not be as likely to use your hashtag if it's difficult to spell or takes too long to type. (Read more than near how to create a hashtag for your brand in this article).
Once y'all've got your hashtag, yous can first using it whatever fourth dimension you lot create branded social media posts.
But don't limit your marketing potential bymerelyusing the hashtag on social media – you tin also utilise information technology on your product packaging, email signature, and anything else customers see when they collaborate with your business concern.
That manner, customers will begin to associate a specific hashtag with your brand and use the hashtag when they mail photos that include your products. (Plus, you'll need a branded hashtag to execute several of the other strategies in this blog post!)
Tip:Make sure your branded hashtag is evergreen. In other words, pick a hashtag you can use far into the future rather than one that's just going to be relevant for a short corporeality of time.
Ask your audition to use the hashtag
This seems like common sense, only surprisingly, many eCommerce brands don't include it every bit role of their eCommerce marketing strategy.
You tin just postal service a photograph that's relevant to your audition and inquire them to post production pictures that include your branded hashtag.
But that'due south non the but style to ask your customers to share user-generated content on social media.
Afterwards a customer purchases i of your products, you lot tin ask them to share a photo of it in the confirmation electronic mail and include a few social sharing buttons to make information technology easy on them. They'll be excited to share their new favorite product with their family and friends, and that production volition become more exposure online, which could event in some extra sales for your eCommerce business concern!
Create advertisement campaigns entered effectually unique hashtags related to your product
For example, Coca-Cola's #ShareACoke campaign harnessed the power of hashtags to create a successful marketing campaign.
When customers purchased and enjoyed Coca-Cola products, they shared photos of themselves on social media with the #ShareACoke hashtag to be seen past a wide audience.
The company says the hashtag and photo campaign led to a ii percent increment in U.South. sales after more than than a decade of declining revenues.
Vivid, right?
And 1 of the cracking things nigh this strategy is that you lot don't need a huge budget to execute it. With knowledge of your target audience, you can easily create a hashtag and photo campaign that helps y'all spread the give-and-take nearly your products.
Use social sharing buttons on your website
Let's talk virtually a couple unlike ways you can approach this:
Method 1: Add together social media buttons to your order confirmation and thank you pages.
Your most loyal customers are the ones most likely to share photos with their followers correct after they purchase something from your store. And then, target those customers with social media buttons that brand the sharing procedure that much easier.
If you encourage customers to share photos of themselves this way (maybe besides making use of a clever hashtag), it tin seriously benefit your business – even if simply a pocket-size pct of customers click through.
Method two: Place the buttons directly on production pages.
This makes information technology piece of cake for customers to share the products they desire to buy. They don't have to spend time saving the paradigm and pasting the link – all they need to do is click your social sharing button.
These buttons are subtle but even so noticeable enough to catch a client'south attention, and you tin can bet that they effect in tons of social shares that help each brand bulldoze sales.
If you lot're not sure where you should putyoursocial buttons on your website, try A/B testing unlike locations to see which ane produces the most social shares.
And avoid including an overwhelming corporeality of social sharing buttons – just pick the few social networks that are most popular with your customers.
Hold a contest
If your business has a new product or promotional offer, hold a photo submission contest to requite prizes away to a select few. This method tin can help you engage with tons of new potential customers, build make awareness, and ultimately drive sales.
Just before you eventhinkabout starting a contest on social media, yous need to figure out your goals in relation to the contest. Ask yourself what you desire to accomplish you lot so can plan to measure your results and adjust your strategy accordingly.
Establishing rules for the contest is important too. For case, you'll want to promote original content cosmos as a requirement to entry – y'all don't want your customers submitting someone else'due south work to exist featured on your site without their knowledge.
Y'all'll too want to recall nearly your target audience and what kind of contest they'd be most probable to participate in. For example, a contest that targets thirty-something moms requires a vastly different arroyo than a contest that targets 14-year-old girls.
Afterward that, figure out a budget and time frame for the contest, option which social media sites you'll run the contest on, and decide what the winner volition receive.
To use this strategy finer foryoureCommerce store, decide on a contest theme that'south related to your production, and share an Instagram mail similar to the 1 to a higher place. And make sure you lot create a competition-specific hashtag to employ so you tin easily identify participants.
For instance, if your business organization is a hiking gear visitor that wants to promote images of customers wearing your products in a specific setting – out in nature somewhere, maybe – you can create a competition for the best photos of customers in that setting.
Because customers then share their images with your specific contest hashtag, you'll only have to search for posts using that hashtag. Andvoila, your business now has countless branded photos floating around on social media of customers wearing your hiking gear out in nature.
Tip: Give users a way to share your contest across all the relevant social networks through onsite social buttons like Add This.
Give away gratuitous products
Exercise you recollect when Oprah Winfrey gave away free Pontiacs to everyone in her audience back in 2004? After that, Pontiac saw a600 percent increasein regular daily traffic on their website.
Okay, maybe giving away 276 new cars might be a chip outside of your price range.
But ane affair is clear: anybody loves free stuff, so hosting a giveaway is a corking method to incentivize social media engagement.
While giveaways can get expensive if you lot practise them all the fourth dimension, recall how much they benefit yous when it comes to make awareness.
It'southward all about the return on your investment. The more exposure your products get, the stronger your client engagement will be, and the better chance you lot have at driving production sales.
Post client photos on your website and social media
Everyone loves being recognized by the brands they love and support. So, if you use your eCommerce website to share user-generated photos, you tin can heighten user engagement dramatically.
Past highlighting client photos and reposting them on your own social media pages, y'all can take advantage of one of the most efficient methods for encouraging conversion customer appointment. Customers will come across photos you post and realize that they too can create their own to share with you.
Want to use this strategy for your eCommerce business?
Employ Photoslurp to collect photographs from beyond social networks that feature your products organically and proudly display them on your website to increase conversions.
Read the full post, includding images and examples, HERE!
Author: Jorden Ropper.
Source: https://www.digitaldoughnut.com/articles/2016/june/how-to-encourage-customers-to-post-photos-about-yo
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